Form 8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549


FORM 8-K

 


CURRENT REPORT

Pursuant to Section 13 or 15 (d) of the

Securities Exchange Act of 1934

 


February 22, 2007


Date of report (Date of earliest event reported)

ADVO, Inc.


(Exact name of registrant as specified in its charter)

 

Delaware

  

1-11720

  

06-0885252

(State or other jurisdiction of

incorporation or organization)

  

(Commission

file number)

  

(IRS Employer

Identification No.)

One Targeting Centre, Windsor, Connecticut 06095


(Address of Principal Executive Offices)

Registrant’s telephone number, including area code: (860) 285-6100

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

 

¨ Written communication pursuant to Rule 425 under the Securities Act (17 CFR 230.425).

 

x Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12).

 

¨ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)).

 

¨ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)).

 



ITEM 8.01 Other Events

Attached as Exhibit 99.1 is a press release issued by the Company on February 22, 2007.

ITEM 9.01 Financial Statements and Exhibits

 

  (d) Exhibits.

 

Exhibit No.   

Description

99.1    Text of press release issued by ADVO, Inc. dated February 22, 2007.

 


SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

    ADVO, INC.
Date: February 22, 2007     By:   /s/    JEFFREY EPSTEIN        
     

Jeffrey Epstein

Executive Vice President and

Chief Financial Officer

 


EXHIBIT INDEX

 

Exhibit No.   

Description

99.1    Text of press release issued by ADVO, Inc. dated February 22, 2007.