SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G/A
Under the Securities Exchange Act of 1934
(Amendment No. 1)*
Upstream Worldwide, Inc.
(Name of Issuer)
Common Stock
(Title of Class of Securities)
917296 105
(CUSIP Number)
July 18, 2012
(Date of Event which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
o Rule 13d-1(b)
o Rule 13d-1(c)
x Rule 13d-1(d)
*The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.
The information required in the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).
| CUSIP No. 917296 105 | 13G | Page 2 of 4 Pages |
| 1 |
NAME OF REPORTING PERSONS I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
Sergio Zyman | ||
| 2 |
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) o (b) o | ||
| 3 |
SEC USE ONLY
| ||
| 4 |
CITIZENSHIP OR PLACE OF ORGANIZATION
United States of America | ||
| NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH |
5 |
SOLE VOTING POWER
7,000,000 (1) | |
| 6 |
SHARED VOTING POWER 0
| ||
| 7 |
SOLE DISPOSITIVE POWER
7,000,000 (1) | ||
| 8 |
SHARED DISPOSITIVE POWER 0
| ||
| 9 |
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
7,000,000 | ||
| 10 |
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
o | ||
| 11 |
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
15.1% (2) | ||
| 12 |
TYPE OF REPORTING PERSON*
IN - Individual | ||
| (1) | Includes 2,500,000 shares of common stock held by Sergio Zyman & Co., an entity controlled by the reporting person and 3,500,000 shares held individually. Also includes 1,000,000 stock options exercisable at $0.20 per share. | |
| (2) | Based upon the total voting power outstanding as of July 19, 2012. |
| CUSIP No. 917296 105 | 13G | Page 3 of 4 Pages |
Item 1.
| (a) | Name of Issuer: Upstream Worldwide, Inc. |
| (b) | Address of Issuer’s Principal Executive Offices: 413 North Federal Highway Ft. Lauderdale, FL, 33301 |
Item 2.
| (a) | Name of Person Filing: Sergio Zyman |
| (b) | Address of Principal Business Office or, if none, Residence: 100 South Pointe, Drive, #2905, Miami Beach, FL 33139 |
| (c) | Citizenship: United States of America |
| (d) | Title of Class of Securities: Common Stock |
| (e) | CUSIP Number: 917296 105 |
| Item 3. | If this statement is filed pursuant to §§240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a: |
Not Applicable.
| Item 4. | Ownership. |
See Item 5 through 9 and 11 of cover page.
| Item 5. | Ownership of Five Percent or Less of a Class. |
Not Applicable.
| Item 6. | Ownership of More than Five Percent on Behalf of Another Person. |
Not Applicable.
| Item 7. | Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on By the Parent Holding Company. |
Not Applicable.
| Item 8. | Identification and Classification of Members of the Group. |
Not Applicable.
| Item 9. | Notice of Dissolution of Group. |
Not Applicable.
| Item 10. | Certification |
Not applicable.
| CUSIP No. 917296 105 | 13G | Page 4 of 4 Pages |
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
| Date: July 20, 2012 | |||
| /s/ Sergio Zyman | |||
| Signature | |||
| Sergio Zyman | |||
| Name | |||