Page 1 of 17

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                                 UNITED STATES

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                  SCHEDULE 13G

                    Under the Securities Exchange Act of 1934

                              (Amendment No.     5     ) *
                                            -----------

                            American Greetings Corp.
        -----------------------------------------------------------------
                                (Name of Issuer)

                                     Common
        -----------------------------------------------------------------
                         (Title of Class of Securities)

                                    026375105
                            --------------------------
                                  (CUSIP Number)

                                December 31, 2003
        -----------------------------------------------------------------
             (Date of Event Which Requires Filing of this Statement)

        Check the appropriate box to designate the rule pursuant to which this
        Schedule is filed:

               [X] Rule 13d-1(b)

               [ ] Rule 13d-1(c)

               [ ] Rule 13d-1(d)


* The remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for any  subsequent  amendment  containing  information  which  would  alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the ACT
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).

SEC 1745 (3-98)



                                                                    Page 2 of 17

CUSIP No.   026375105
--------------------------------------------------------------------------------
1.   Names of Reporting Persons.        Brandes Investment Partners, LLC
     I.R.S. Identification Nos. of
     above persons (entities only)      33-0704072
--------------------------------------------------------------------------------
2.   Check the Appropriate Box if a Member of a Group (See Instructions)
     (a)  [ ]
     (b)  [ ]
--------------------------------------------------------------------------------
3.   SEC Use Only
--------------------------------------------------------------------------------
4    Citizenship or place of organization        Delaware
--------------------------------------------------------------------------------
Number of         5    Sole Voting Power
Shares            --------------------------------------------------------------
Beneficially      6    Shared Voting Power       4,038,670
Owned             --------------------------------------------------------------
By Each           7    Sole Dispositive Power
Reporting         --------------------------------------------------------------
Person            8    Shared Dispositive Power  5,198,059
With:
--------------------------------------------------------------------------------
9   Aggregate Amount Beneficially Owned by Each Reporting Person
    5,198,059
--------------------------------------------------------------------------------
10  Check box if the Aggregate Amount in Row (9) Excludes Certain Shares

    (See Instructions)                                                    | |
--------------------------------------------------------------------------------
11  Percent of Class Represented by Amount in Row (9)
    8.3%
--------------------------------------------------------------------------------
12  Type of Reporting Person (See Instructions)
    IA, PN
--------------------------------------------------------------------------------



                                                                    Page 3 of 17

CUSIP No.   026375105
--------------------------------------------------------------------------------
1.   Names of Reporting Persons.        Brandes Investment Partners, Inc.
     I.R.S. Identification Nos. of
     above persons (entities only)      33-0090873
------------------------------------------------------------------------------
2.   Check the Appropriate Box if a Member of a Group (See Instructions)
     (a)  [ ]
     (b)  [ ]
--------------------------------------------------------------------------------
3.   SEC Use Only
--------------------------------------------------------------------------------
4    Citizenship or place of organization      California
--------------------------------------------------------------------------------
Number of         5    Sole Voting Power
Shares            --------------------------------------------------------------
Beneficially      6    Shared Voting Power       4,038,670
Owned             --------------------------------------------------------------
By Each           7    Sole Dispositive Power
Reporting         --------------------------------------------------------------
Person            8    Shared Dispositive Power  5,198,059
With:
--------------------------------------------------------------------------------
9    Aggregate Amount Beneficially Owned by Each Reporting Person
     5,198,059 shares are deemed to be beneficially owned by Brandes Investment
     Partners, Inc., as a control person of the investment adviser. Brandes
     Investment Partners, Inc. disclaims any direct ownership of the shares
     reported in this Schedule 13G, exept for an amount that is substantially
     less than one per cent of the number of shares reported herein.
--------------------------------------------------------------------------------
10  Check box if the Aggregate Amount in Row (9) Excludes Certain Shares

    (See Instructions)                                                    | |
--------------------------------------------------------------------------------
11  Percent of Class Represented by Amount in Row (9)
    8.3%
--------------------------------------------------------------------------------
12  Type of Reporting Person (See Instructions)
    CO, OO (Control Person)
--------------------------------------------------------------------------------



                                                                    Page 4 of 17

CUSIP No.      026375105
--------------------------------------------------------------------------------
1.   Names of Reporting Persons.              Brandes Worldwide Holdings, L.P.
     I.R.S. Identification Nos. of
     above persons (entities only)            33-0836630
------------------------------------------------------------------------------
2.   Check the Appropriate Box if a Member of a Group (See Instructions)
     (a)  [ ]
     (b)  [ ]
--------------------------------------------------------------------------------
3.   SEC Use Only
--------------------------------------------------------------------------------
4    Citizenship or place of organization      Delaware
--------------------------------------------------------------------------------
Number of         5    Sole Voting Power
Shares            --------------------------------------------------------------
Beneficially      6    Shared Voting Power       4,038,670
Owned             --------------------------------------------------------------
By Each           7    Sole Dispositive Power
Reporting         --------------------------------------------------------------
Person            8    Shared Dispositive Power  5,198,059
With:
--------------------------------------------------------------------------------
9    Aggregate Amount Beneficially Owned by Each Reporting Person
     5,198,059 shares are deemed to be beneficially owned by Brandes Worldwide
     Holdings, L.P., as a control person of the investment adviser. Brandes
     Worldwide Holdings, L.P. disclaims any direct ownership of the shares
     reported in this Schedule 13G.
--------------------------------------------------------------------------------
10   Check box if the Aggregate Amount in Row (9) Excludes Certain Shares

     (See Instructions)                                                    | |
--------------------------------------------------------------------------------
11   Percent of Class Represented by Amount in Row (9)
     8.3%
--------------------------------------------------------------------------------
12   Type of Reporting Person (See Instructions)
     PN, OO (Control Person)
--------------------------------------------------------------------------------



                                                                    Page 5 of 17

CUSIP No.   026375105
--------------------------------------------------------------------------------
1.   Names of Reporting Persons.        Charles H. Brandes
     I.R.S. Identification Nos. of
     above persons (entities only)
-------------------------------------------------------------------------------
2.   Check the Appropriate Box if a Member of a Group (See Instructions)
     (a)  [ ]
     (b)  [ ]
--------------------------------------------------------------------------------
3.   SEC Use Only
--------------------------------------------------------------------------------
4    Citizenship or place of organization      USA
--------------------------------------------------------------------------------
Number of         5    Sole Voting Power
Shares            --------------------------------------------------------------
Beneficially      6    Shared Voting Power       4,038,670
Owned             --------------------------------------------------------------
By Each           7    Sole Dispositive Power
Reporting         --------------------------------------------------------------
Person            8    Shared Dispositive Power  5,198,059
With:
--------------------------------------------------------------------------------
9    Aggregate Amount Beneficially Owned by Each Reporting Person
     5,198,059 shares are deemed to be beneficially owned by Charles H.
     Brandes, a control person of the investment adviser. Mr. Brandes disclaims
     any direct ownership of the shares reported in this Schedule 13G, except
     for an amount that is substantially less than one per cent of the number of
     shares reported herein.
--------------------------------------------------------------------------------
10   Check box if the Aggregate Amount in Row (9) Excludes Certain Shares

     (See Instructions)                                                    | |
--------------------------------------------------------------------------------
11   Percent of Class Represented by Amount in Row (9)
     8.3%
--------------------------------------------------------------------------------
12   Type of Reporting Person (See Instructions)
     IN, OO (Control Person)
--------------------------------------------------------------------------------




                                                                    Page 6 of 17


CUSIP No. 026375105
--------------------------------------------------------------------------------
1.   Names of Reporting Persons.             Glenn R. Carlson
     I.R.S. Identification Nos. of
     above persons (entities only)
-------------------------------------------------------------------------------
2.   Check the Appropriate Box if a Member of a Group (See Instructions)
     (a)  [ ]
     (b)  [ ]
--------------------------------------------------------------------------------
3.   SEC Use Only
--------------------------------------------------------------------------------
4    Citizenship or place of organization      USA
--------------------------------------------------------------------------------
Number of         5   Sole Voting Power
Shares            --------------------------------------------------------------
Beneficially      6   Shared Voting Power       4,038,670
Owned             --------------------------------------------------------------
By Each           7   Sole Dispositive Power
Reporting         --------------------------------------------------------------
Person            8   Shared Dispositive Power  5,198,059
With:
--------------------------------------------------------------------------------
9    Aggregate Amount Beneficially Owned by Each Reporting Person
     5,198,059 shares are deemed to be beneficially owned by Glenn R. Carlson,
     a control person of the investment adviser. Mr. Carlson discalims any
     direct ownership of the shares reported in this Schedule 13G, except for an
     amount that is substantially less than one per cent of the number of shares
     reported herein.

--------------------------------------------------------------------------------
10   Check box if the Aggregate Amount in Row (9) Excludes Certain Shares

     (See Instructions)                                                    | |
--------------------------------------------------------------------------------
11   Percent of Class Represented by Amount in Row (9)
     8.3%
--------------------------------------------------------------------------------
12   Type of Reporting Person (See Instructions)
     IN, OO (Control Person)
--------------------------------------------------------------------------------




                                                                    Page 7 of 17


CUSIP No.   026375105
--------------------------------------------------------------------------------
1.   Names of Reporting Persons.              Jeffrey A. Busby
     I.R.S. Identification Nos. of
     above persons (entities only)
-------------------------------------------------------------------------------
2.   Check the Appropriate Box if a Member of a Group (See Instructions)
     (a)  [ ]
     (b)  [ ]
--------------------------------------------------------------------------------
3.   SEC Use Only
--------------------------------------------------------------------------------
4    Citizenship or place of organization       USA
--------------------------------------------------------------------------------
Number of         5   Sole Voting Power
Shares            --------------------------------------------------------------
Beneficially      6   Shared Voting Power       4,038,670
Owned             --------------------------------------------------------------
By Each           7   Sole Dispositive Power
Reporting         --------------------------------------------------------------
Person            8   Shared Dispositive Power  5,198,059
With:
--------------------------------------------------------------------------------
9    Aggregate Amount Beneficially Owned by Each Reporting Person
     5,198,059 shares are deemed to be beneficially owned by Jeffrey A. Busby,
     a control person of the investment adviser. Mr. Busby disclaims any direct
     ownership of the shares reported in this Schedule 13G, except for an amount
     that is substantially less than one per cent of the number of shares
     reported herein.

--------------------------------------------------------------------------------
10   Check box if the Aggregate Amount in Row (9) Excludes Certain Shares

     (See Instructions)                                                    | |
--------------------------------------------------------------------------------
11   Percent of Class Represented by Amount in Row (9)
     8.3%
--------------------------------------------------------------------------------
12  Type of Reporting Person (See Instructions)
    IN, OO (Control Person)
--------------------------------------------------------------------------------



                                                                    Page 8 of 17

Item 1(a)   Name of Issuer:

            American Greetings Corp.

Item 1(b)   Address of Issuer's Principal Executive Offices:

            One American Road, Cleveland, OH 44144

Item 2(a)   Name of Person Filing:

            (i)   Brandes Investment Partners, LLC

            (ii)  Brandes Investment Partners, Inc.

            (iii) Brandes Worldwide Holdings, L.P.

            (iv)  Charles H. Brandes

            (v)   Glenn R. Carlson

            (vi)  Jeffrey A. Busby


Item 2(b)   Address of Principal Business office or, if None, Residence:

           (i)    11988 El Camino Real, Suite 500, San Diego, CA 92130

           (ii)   11988 El Camino Real, Suite 500, San Diego, CA 92130

           (iii)  11988 El Camino Real, Suite 500, San Diego, CA 92130

           (iv)   11988 El Camino Real, Suite 500, San Diego, CA 92130

           (v)    11988 El Camino Real, Suite 500, San Diego, CA 92130

           (vi)   11988 El Camino Real, Suite 500, San Diego, CA 92130


Item 2(c)  Citizenship

           (i)    Delaware

           (ii)   California

           (iii)  Delaware

           (iv)   USA

           (v)    USA

           (vi)   USA



                                                                    Page 9 of 17

Item 2(d)   Title of Class Securities:

            Common

Item 2(e)   CUSIP Number:

            026375105

Item 3.     If this statement is filed pursuant to ss.ss. 240.13d-1(b), or
            240.13d-2(b) or (c), check whether the person filing is a:

            (a)  |_|  Broker or dealer registered under section 15 of the Act
                      (15 U.S.C. 78o).

            (b)  |_|  Bank as defined in section 3(a)(6) of the Act
                      (15 U.S.C. 78c).
            (c)  |_|  Insurance company as defined in section 3(a)(19) of the
                      Act (15 U.S.C. 78c).

            (d)  |_|  Investment company registered under section 8 of the
                      Investment Company Act (15 U.S.C. 80a-8).

            (e)  |_|  An investment adviser in accordance with ss.
                      240.13d-1(b)(1)(ii)(E).

            (f)  |_|  An employee benefit plan or endowment fund in
                      accordance with ss. 240.13d-1(b)(ii)(F).
            (g)  |_|  A parent holding company or control person in
                      accordance with ss. 240.13d-1(b)(1)(ii)(G).

            (h)  |_|  A savings association as defined in Section 3(b) of the
                      Federal Deposit Insurance Act (12 U.S.C. 1813).

            (i)  |_|  A church plan that is excluded from the definition of
                      an investment company under section 3(c)(14) of the
                      Investment Company Act of 1940 (15 U.S.C. 80a-3).

            (j)  |X|  Group, in accordance with ss. 240.13d-1(b)(1)(ii)(J).

            This statement is filed by Brandes Investment Partners, LLC, an
            investment adviser registered under the Investment Advisers Act
            of 1940, its control persons and its holding company. (See, also,
            Exhibit A.)


Item 4.     Ownership:

            (a) Amount Beneficially Owned: 5,198,059
                                           -------------------------------------
            (b) Percent of Class: 8.3%
                                  ----
            (c) Number of shares as to which the joint filers have:

                (i)   sole power to vote or to direct the vote: 0
                                                                ----------------
                (ii)  shared power to vote or to direct the vote:
                      4,038,670
                      -----------------------------------

                (iii) sole power to dispose or to direct the disposition of:
                      0
                      ----------
                (iv)  shared power to dispose or to direct the disposition of:
                      5,198,059
                      -------------------------------------



                                                                   Page 10 of 17

Item 5.         Ownership of Five Percent or Less of a Class.

                If this  statement  is being  filed to report the fact that as
                of the date hereof the reporting  person has ceased to be the
                beneficial owner of more than five  percent  of the class
                securities,  check the following | |. N/A

Item 6.         Ownership of More than Five Percent on Behalf of Another
                Person.

                N/A

Item 7.         Identification and Classification of the Subsidiary Which
                Acquired the Security Being Reported on By the Parent
                Holding Company.

                N/A

Item 8.         Identification and Classification of Members of the Group.

                SEE EXHIBIT A

Item 9.         Notice of Dissolution of Group.

                N/A

Item 10.        Certification:

                (a) The following certification shall be included if the
                    statement is filed pursuant to ss. 240.13d-1(b):

                    By signing below I certify that, to the best of my knowledge
                    and belief, the securities referred to above were acquired
                    and held in the ordinary course of business and were not
                    acquired and are not held for the purpose of or with the
                    effect of changing or influencing the control of the issuer
                    of the securities and were not acquired and are not held in
                    connection with or as a participant in any transaction
                    having that purpose or effect.


                                    SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this statement is true, complete and correct.

Date:  February 17, 2004

                                   BRANDES INVESTMENT PARTNERS, LLC

                                   By: /s/ Adelaide Pund
                                       -------------------------------------
                                   Adelaide Pund as Attorney-In-Fact for
                                   Charles H. Brandes, President of
                                   Brandes Investment Partners, Inc.,
                                   a Member



                                                                   Page 11 of 17



                                   BRANDES INVESTMENT PARTNERS, INC.


                                   By:  /s/ Adelaide Pund
                                        ---------------------------------
                                   Adelaide Pund as Attorney-In-Fact for
                                   Charles H. Brandes, President


                                   BRANDES WORLDWIDE HOLDINGS, L.P.


                                   By:  /s/ Adelaide Pund
                                        ---------------------------------
                                   Adelaide Pund as Attorney-In-Fact for
                                   Charles H. Brandes, President of
                                   Brandes Investment Partners, Inc.,
                                   its General Partner


                                   By:  /s/ Adelaide Pund
                                        ---------------------------------
                                   Adelaide Pund as Attorney-In-Fact for
                                   Charles H. Brandes, Control Person


                                   By:  /s/ Adelaide Pund
                                        ---------------------------------
                                        Adelaide Pund as Attorney-In-Fact for
                                        Glenn R. Carlson, Control Person


                                   By:  /s/ Adelaide Pund
                                        ---------------------------------
                                        Adelaide Pund as Attorney-In-Fact for
                                        Jeffrey A. Busby, Control Person



                                                                   Page 12 of 17

EXHIBIT A
        -

            IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP
            ---------------------------------------------------------

Pursuant to Rule 13d-1(b)(ii)(J) and Rule 13d-1(k)(1) under the Securities and
Exchange Act of 1934, the members of the group making this joint filing are
identified and classified as follows:

          NAME                               CLASSIFICATION
          ----                               --------------
Brandes Investment Partners,       Investment adviser registered under
LLC (the "Investment Adviser")     Investment Advisers Act of 1940

Brandes Investment Partners, Inc.  A control person of the Investment Adviser

Brandes Worldwide Holdings, L.P.   A control person of the Investment Adviser

Charles H. Brandes                 A control person of the Investment Adviser

Glenn R. Carlson                   A control person of the Investment Adviser

Jeffrey A. Busby                   A control person of the Investment Adviser



                                                                   Page 13 of 17

EXHIBIT B
        -

                  JOINT FILING AGREEMENT PURSUANT TO RULE 13D-1
                  ---------------------------------------------

This agreement is made pursuant to Rule 13d-1(b)(ii)(J) and Rule 13d-1(k)(1)
under the Securities and Exchange Act of 1934 (the "Act") by and among the
parties listed below, each referred to herein as a "Joint Filer." The Joint
Filers agree that a statement of beneficial ownership as required by Sections
13(g) or 13(d) of the Act and the Rules thereunder may be filed on each of their
behalf on Schedule 13G or Schedule 13D, as appropriate, and that said joint
filing may thereafter be amended by further joint filings. The Joint Filers
state that they each satisfy the requirements for making a joint filing under
Rule 13d-1.

Dated:  February 13 2003

                                   BRANDES INVESTMENT PARTNERS, LLC

                                   By:  /s/ Charles H. Brandes
                                        ---------------------------
                                        Charles H. Brandes, President of
                                        Brandes Investment Partners, Inc.,
                                        a Member

                                   BRANDES INVESTMENT PARTNERS, INC.

                                   By:  /s/ Charles H. Brandes
                                        ---------------------------
                                        Charles H. Brandes, President

                                   BRANDES WORLDWIDE HOLDINGS, L.P.

                                   By:  /s/ Charles H. Brandes
                                        ---------------------------
                                        Charles H. Brandes, President of
                                        Brandes Investment Partners, Inc.,
                                        its General Partner

                                   By:  /s/ Charles H. Brandes
                                        ---------------------------
                                        Charles H. Brandes, Control Person

                                   By:  /s/ Glenn R. Carlson
                                        ---------------------------
                                        Glenn R. Carlson, Control Person

                                   By:  /s/ Jeffrey A. Busby
                                        ---------------------------
                                        Jeffrey A. Busby, Control Person



                                                                   Page 14 of 17

EXHIBIT C
        -

                       DISCLAIMER OF BENEFICIAL OWNERSHIP
                       ----------------------------------

Brandes Investment Partners, Inc., Brandes Worldwide Holdings, L.P., Charles H.
Brandes, Glenn R. Carlson and Jeffrey A. Busby, disclaim beneficial interest as
to the shares referenced above, except for an amount equal to substantially less
than one percent of the shares reported on this Schedule 13G. None of these
entities or individuals holds the above-referenced shares for its/his own
account except on a de minimis basis.



                                                                   Page 15 of 17

EXHIBIT D
        -

                              POWER OF ATTORNEY FOR
                           SCHEDULES 13G AND FORMS 13F

I, Charles Brandes, as director and president of Brandes Investment Partners,
Inc., which is a General Partner of Brandes Worldwide Holdings, L.P., and which
is also a member of Brandes Investment Partners, LLC, hereby appoint Ian N. Rose
and Adelaide Pund as attorneys-in-fact and agents, in all capacities, to
execute, on my behalf and on behalf of Brandes Investment Partners, Inc.,
Brandes Investment Partners, LLC, and Brandes Worldwide Holdings, L.P., to file
with the appropriate issuers, exchanges and regulatory authorities, any and all
Schedules 13G and Forms 13F and documents relating thereto required to be filed
under the Securities and Exchange Act of 1934, including exhibits, attachments
and amendments thereto and request for confidential treatment of information
contained therein in connection with my being a "control person" (as
contemplated for purposes of Schedule 13G and Form 13F) of Brandes Investment
Partners, LLC, its subsidiaries and affiliates. I hereby grant to said
attorneys-in-fact full authority to do every act necessary to be done in order
to effectuate the same as fully, to all intents and purposes, as I could if
personally present, thereby ratifying all that said attorneys-in-fact and agents
may lawfully do or cause to be done by virtue hereof.

I hereby execute this Power of Attorney as of this 17th day of February 2004.

                          /s/ Charles H. Brandes
                          ----------------------
                          Charles H. Brandes



                                                                   Page 16 of 17

EXHIBIT D
        -
                       POWER OF ATTORNEY FOR SCHEDULES 13G

I, Glenn R. Carlson, hereby appoint Ian N. Rose and Adelaide Pund as
attorneys-in-fact and agents, in all capacities, to execute, on my behalf, and
to file with the appropriate issuers, exchanges and regulatory authorities, any
and all Schedules 13G and documents relating thereto required to be filed under
the Securities and Exchange Act of 1934, including exhibits, attachments and
amendments thereto and request for confidential treatment of information
contained therein in connection with my being a "control person" (as
contemplated for purposes of Schedule 13G) of Brandes Investment Partners, LLC,
its subsidiaries and affiliates. I hereby grant to said attorneys-in-fact full
authority to do every act necessary to be done in order to effectuate the same
as fully, to all intents and purposes, as I could if personally present, thereby
ratifying all that said attorneys-in-fact and agents may lawfully do or cause to
be done by virtue hereof.

I hereby execute this Power of Attorney as of this 17th day of February 2004.



                          /s/ Glenn R. Carlson
                          --------------------
                          Glenn R. Carlson



                                                                   Page 17 of 17

EXHIBIT D


                       POWER OF ATTORNEY FOR SCHEDULES 13G

I, Jeffrey A. Busby hereby appoint Ian N. Rose and Adelaide Pund as
attorneys-in-fact and agents, in all capacities, to execute, on my behalf, and
to file with the appropriate issuers, exchanges and regulatory authorities, any
and all Schedules 13G and documents relating thereto required to be filed under
the Securities and Exchange Act of 1934, including exhibits, attachments and
amendments thereto and request for confidential treatment of information
contained therein in connection with my being a "control person" (as
contemplated for purposes of Schedule 13G) of Brandes Investment Partners, LLC,
its subsidiaries and affiliates. I hereby grant to said attorneys-in-fact full
authority to do every act necessary to be done in order to effectuate the same
as fully, to all intents and purposes, as I could if personally present, thereby
ratifying all that said attorneys-in-fact and agents may lawfully do or cause to
be done by virtue hereof.

I hereby execute this Power of Attorney as of this 17th day of February 2004.



                          /s/ Jeffrey A. Busby
                          --------------------
                          Jeffrey A. Busby